Paul W. Farris Biography

Paul Farris taught at the Harvard Business School before his appointment at the University of Virginia Darden School of Business. His work has been published in six books and more than 60 articles appearing in professional journals such as the Harvard Business Review Journal of Marketing Marketing Science Management Science Decision Sciences Journal of Advertising Research Journal of Retailing Journal of the Academy of Marketing Science and the Sloan Management Review. His current research is focused on building coherent systems for integrating financial and marketing metrics. He has served on the boards of retailers manufacturers and software companies. Currently he is on the board of directors of Sto Corp. GSI Group and Ohio Art Company.

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