Nusrat Durrani Biography

Nusrat Durrani is a pioneering media executive with over 20 years of experience conceiving and executing transformative multi-platform content and branded entertainment. He is renowned for his distinctive cutting-edge creative sensibility a flair for identifying next generation talent and the ability to monetize pop culture trends and emerging audiences in television digital and social media as a respected intrapreneur at Viacom. Nusrat infuses American culture with global influences across film music and fashion by creating platforms for unheard voices and telling untold stories from around the world. He is a frequent social innovation honoree for his work advancing culture a prolific public speaker and panelist and the recipient of significant press recognition in the media. Most recently Nusrat founded and served as General Manager & Sr. Vice President at MTV World Viacom Media Networks visionary global content incubator and innovation engine.

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