Neal Schaffer Biography

In the area of business social media, Neal Schaffer is a well-known innovator. Neal has been designated a Forbes Top 50 Social Media Power Influencer two years in a row, as well as a Forbes Top 5 Social Sales Influencer, in addition to being named one of marketing's ten most influential thought leaders by CMO.com. Neal is a co-founder of the Social Tools Summit, the industry's premier social media conference. His newest initiative, the Social Media Center of Excellence, will open shortly to create and educate a community around best practices in using social media for business. Neal is the founder of the top social media for business site Maximize Social Business, a worldwide social media speaker who has lectured on three continents, and a faculty member of the Rutgers University Business School Mini Social Media MBA Program, among other things. Neal is best known as an author for his definitive book on social media strategy creation, implementation, and optimization, “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley), but he has also published two other award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales and Social Media Marketing” and “Maximizing Facebook for Sales and Social Media Marketing” (both Wiley). Neal now lectures on social media at dozens of corporate, professional organizations, and internet events each year as a prominent social media speaker. Neal has spoken at over 200 events in ten countries, including the United States, Canada, Japan, Malaysia, the United Kingdom, Germany, Austria, Denmark, Finland, and Romania, since his first event in July 2009. In the meanwhile, Neal continues to advise, teach, and train clients on how to use social media effectively to grow their businesses. Neal has worked with hundreds of organizations, ranging from tiny startups and solopreneurs to Fortune 500 corporations and a Grammy Award-winning superstar, since establishing his social media strategy consulting business in January 2010.

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