Michelle Cordeiro Grant Biography

Founder and CEO of LIVELY, Michelle Cordeiro Grant, spent most of her career creating brands and product for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group and also learning from these brands. Grant fell in love with the entire process of building a brand, that is, from concept to customer and then she realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, one she coined Leisurée and just like that, the brand LIVELY was born.

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