Michele Payn-Knoper Biography

Michele Payn serves as a resource for people around the plate. Payn encourages all of her clients and audiences to find people's hot buttons and speak their language - whether it's growing the conversation between farm gate and food plate developing strategy or building an advocacy plan. Utilizing her diverse professional experience in the agricultural sales and not-for-profit sectors Payn founded Cause Matters Corp. a company designed to build connections around the food plate in 2001. Cause Matters Corp. Payn's goal is to help you communicate why your cause matters - whether you're a scientist dietitian or in agribusiness. Payn holds degrees in Agricultural Communications and Animal Science from Michigan State University where she saw science come to life firsthand as a student worker in the animal reproductive physiology laboratory. Career highlights include a Regional Directorship for the National FFA Foundation where she sold over $5 million in corporate sponsorships and led campaigns to develop community support for various Foundation expansions. Payn has also marketed and sold dairy genetics to more than 25 countries managed e-business accounts and presented training programs in developing countries.

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