Michael Ovitz Biography

Michael S. Ovitz served as President of The Walt Disney Company from October 1995 to January 1997. Ovitz founded Creative Artists Agency in 1975 along with fellow William Morris Agents Ron Meyer Bill Haber Rowland Perkins and Mike Rosenfeld. Borrowing only $21000 from a bank the agents rented a small office conducting business on card tables and rented chairs their wives taking turns as agency receptionist. Ovitz was known for assembling package deals wherein CAA would utilize its talent base to provide directors actors and screenwriters to a studio thus shifting the negotiating leverage from the studios to the talent. As CAA rose in stature Ovitz became one of the most powerful men in Hollywood. He served as talent agent to Hollywood actors Tom Cruise, Dustin Hoffman, Kevin Costner, John Belushi, Michael Douglas, Bill Murray, Sylvester Stallone, and Barbra Streisand. His signing of Coca-Cola as a CAA client from agency McCann-Erickson had a significant impact on the advertising industry.[10] He negotiated David Letterman's move from NBC to CBS chronicled in the book The Late Shift: Letterman Leno and the Network Battle for the Night by Bill Carter."

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