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Michael Maslansky is CEO of Luntz, Maslansky Strategic Research, a corporate and public affairs market research firm that specializes in language and messaging. Maslansky has conducted extensive research to understand how to most effectively communicate about issues, brands and products.
Maslansky is one of corporate Americas leading communications and research strategists. As CEO of Luntz, Maslansky Strategic Research, he advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters.
How CEOs, companies and entire industries communicatewhether during crises, in advertising and public relations campaigns, or with investors, Congress or the American peopleoften means the difference between success and failure. Clients from Pfizer to Bank of America to Microsoft to Starbucks turn to Maslansky to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiencesbut how they say it.
Maslansky shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times and protect their reputations during crisis. He has worked with industries to reframe the national debate over issues including Medicare, climate change, digital movie and music piracy and, most recently, lead in Chinese imports. He has worked with a range of companies on corporate social responsibility efforts relating to the environment, public health and labor standards.
Maslanskys strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firms trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightlineand PBSs Frontline, among others.
Additional clients that have sought Maslanskys counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Pharmaceutical Research and Manufacturers Association, the Personal Care Products Council, the Direct Marketing Association and the New Orleans tourism industry.
Prior to being named CEO of LMSR, Maslansky founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.
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