Melissa Miranda Biography

Melissa Miranda, PepsiCo's Senior Manager of Cultural Branding, is a major figure in the company's cultural fluency transformation, which aims to improve the company's capacity to connect, respond, and engage with cross-cultural consumers and build more valuable brands. Melissa oversees strategic initiatives in business strategy, creative creation, and program execution, working closely with brand teams to increase brand relevance and volume growth across key cultural groups, with a focus on Hispanics. Melissa worked as a business strategist in PepsiCo's Corporate Strategy Group before joining the Marketing organization, where she crafted growth strategies for PepsiCo's Beverages & Snacks businesses in the US as well as advising PepsiCo's global leaders on product & business expansions and consumer-driven innovation across Asia and Europe. Melissa worked in strategic consulting before joining PepsiCo, delivering business changes at firms throughout the Americas in the Consumer Products, Technology, and Banking industries. Melissa is a proud Latina, a native of Peru, a champion for diversity, and an ardent globe traveler with an MBA from the Wharton Business School.

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