Mary Ching Biography

Alison Mary Ching Yeung's preferences lean toward the flamboyant, which she views as an increasing desire among China's newly rich to discover unique appearances. Her bold red stilettos ($650), black lace-up boots ($1,570), and leopard-print slippers ($230) represent her idea that fashion is about contrasts and tensions. You achieve your climax with the high heel and find Zen with the slipper, as she puts it. Yeung grew up in the United Kingdom and worked for a private equity business before founding her Shanghai-based firm in 2009, and her work incorporates a humorous fusion of national identities and symbols. She debuted Chinese Whispers, a new collection of premium leather shoes created in Shanghai but manufactured in Italy, last fall. And it's not just Chinese fashionistas who want her shoes: the Victoria and Albert Museum in London has purchased a pair for its permanent collection on modern Chinese design. Yeung aims to reinvent Made in China with her luxurious footwear (her first hit was cashmere slippers with Chinese patterns) and accessories. Instead of connoting low-cost knockoffs, the phrase will connote luxury, innovation, and high quality.

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