Martha Barletta Biography

Marti Barletta, author of Marketing to Women and co-author of Trends with Tom Peters, is a recognized expert on improving marketing, sales, hiring, and retention through improving interactions with women. PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, her third and most recent book, was released in January 2007. PrimeTime is the only complete resource on the market for readers looking for practical applications to get insight into this key demographic's minds, souls, hearts, and wallets. She is the CEO/Founder of The TrendSight Group (www.TrendSight.com), marketing to women firm where she works with Deloitte, Ford, Mercury, John Hancock Investments, Toys R Us, and Logitech, among others. She earned her MBA from Wharton and spent her career at top-tier agencies like McCann-Erickson, TLK, FCB, and Frankel, working on blue-chip brands like Kraft, Kodak, and Allstate. Marti is a member of Embrace Pet Insurance and Boomer! TV boards of directors. Barletta is a popular speaker at organizations and conferences because of her lively approach, grasp of her subject, and love for her subject. She gives eye-opening insights and practical "how-to" suggestions that audiences find illuminating, engaging, and easy to use by combining gender knowledge, marketing experience, and a vibrant sense of humor. She has been featured on CBS Evening News, ABC Money Matters, and NBC's Today Show, as well as in The Wall Street Journal, The New York Times, Fast Company, Business Week, Entrepreneur, and many other magazines across the world. The seventh edition of Marketing to Women is now available in 13 languages, including Japanese, Chinese, Russian, and Brazilian Portuguese.

As a renowned expert and highly sought-after speaker, Martha Barletta's expertise is in high demand. To book Martha Barletta for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Martha Barletta's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Martha Barletta's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Martha Barletta for your next speaking engagement.