Mark SebellSpeaker and Booking Agent Information

In 1982 Mark and his family returned home to Boston, where he joined Synectics, the company that had trained him as a brainstorming facilitator while he was at Colgate-Palmolive. In 1986 he became a managing partner. This multi-dimensional experience in brand management, new product development, advertising services and process facilitation helped him think about innovation from many different perspectives.

Mark co-founded Creative Realities in 1988, because he wanted to be in the innovation business, not the creativity business. Innovation is a function of strategy, creativity, and implementation, not just creativity. And, its about much more than new products and new services. Its about finding new ways of doing anything that creates value for an enterprise and its customers.

But big, game-changing innovation requires one more ingredient; executive sponsorship. Breakthrough innovation requires active sponsorship from the top, dedicated resources and a different decision-making model from the one used for incremental innovation. Weve cracked the code on aligning the C, the operating, and the project levels of any organization behind one strategic innovation agenda. We help everyone engage in the process at the right times and in the right ways, to help insure that big ideas wont unintentionally get squashed as they almost always do in traditional innovation models.

Marks two passions in life are his grandsons, Jack & Max; and his sailboat. He is the author of a book on innovation called Ban the Humorous Bazooka. Bazookas are what we do to new ideas. We dont just shoot them down; we bazooka them. And, the humorous bazooka is the most punishing kind, because you cant defend yourself, especially if the humorous bazooka comes from the boss. In his Forward to the book, the late C.K. Prahalad described it as ...a practitioners guide for leaders & managers.

Mark is a frequent guest at Harvard Business School, Babson Colleges graduate program in entrepreneurship, Yale School of Management, and Tufts University, among others. He speaks often on the subject of innovation and has been the keynote presenter at several domestic and international innovation symposia, the last two being in Norway and Austria.