Mark Briggs Biography

Mark Briggs sees opportunity in every disruption. That's part of why he founded Serra Media a Seattle startup that allows editors and readers to plot news stories and photos on neighborhood maps. The idea is part of a larger trend in the media business known as hyperlocal news -- a concept that has been getting a lot of attention in recent weeks as organizations such as Fisher Communications Msnbc.com and The Seattle Times jump on board. Newsgarden Serra Media's first product has already been implemented at about 10 newspaper Web sites such as The Bellingham Herald The Cedar Rapids Gazette and The Kitsap Sun. And Briggs -- a leading expert in new media who wrote the book Journalism 2.0 and plans to release a text book this fall called Journalism Next -- has other projects in the works such as a hyperlocal shopping site called TownLuxe.

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