Luca Cian Biography

Luca Cian's research area is consumer behavior with a focus on sensory marketing and social cognition. His work has been published in leading academic journals such as Journal of Marketing Research Journal of Consumer Psychology and Journal of Consumer Research. He received his Ph.D. in psychology from the University of Verona and the Italian Association of Psychology awarded him the Best Dissertation prize (in his division). In 2011 the CRUI (Council of Italian University Rectors) the CNR (Italian National Research Council) and Italian Minister of Youth recognized him as one of the best young researchers in Italy. From 2012 to 2014 he was a postdoctoral scholar in marketing at the Ross School of Business University of Michigan. During that time he was also a marketing consultant for the Italian Environmental Protection Agency and joined Professor A. Krishna's Sensory Marketing Lab (recently mentioned by the Harvard Business Review).

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