Lisa Johnson Biography

Lisa is the founder and CEO of the Reach Group, a boutique consultancy with an up-to-date understanding of market dynamics, trends, and the buying habits of customers. Johnson is the co-author of Don't Think Pink (AMACOM) and Mind Your X's and Y's (AMACOM), as well as a renowned corporate trainer, researcher, and brand consultant (Free Press). In the early 1990s, Johnson was a pioneer in the field of women's marketing, helping to create some of the first sports goods items customized to women's bodies. She co-founded ReachWomen in 2000 and co-founded the popular online newsletter Reaching Women with her business partner. She led a pioneering research study in 2005 on how technology is creating a new generation and transforming how we all work play, and shop. This fascinating research led to the publication of Mind Your X's and Y's, which prompted her to go deeper into the lives of "connected" women, where she began to track the influence of the "Gamma Effect." Nike, Microsoft, Starbucks, Motorola, Meredith Corporation, Disney, Giant Bicycles, and Kohler are among Johnson's worldwide clients. Her marketing ideas have been published in Harvard Business School's Working Knowledge, the New York Times, and other publications.

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