Lisa Baird Biography

Lisa Baird is the Chief Marketing Officer of New York Public Radio where she leads marketing and audience development sponsorship and communications teams increasing audience size and diversity and more. A speaker exclusively represented by Leading Authorities Lisa Baird addresses non-traditional marketing strategies and messaging. Baird joined the USOC from Brand Value Advisors a consultancy advising private equity merger and acquisition and venture capital clients. From 2005-07 Baird served as Senior Vice President Marketing and Consumer Products for the National Football League (NFL) where she directed the league's consumer products direct marketing e-commerce entertainment marketing and advertising programs. She oversaw a portfolio of more than 150 licensees that delivered $3 billion in retail sales. Baird developed the league's first consumer generated ads for the 2006 Super Bowl launched the league's first youth and Hispanic websites and helped develop NFLShop.com into one of the premier e-commerce sites in sports. She also launched the first virtual sports world for kids NFLRushZone.com.

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