Linda Boff Biography

Linda Boff leads global marketing communications brand content and sponsorship while also managing GE's learning & development work at GE Crotonville aligning the company's brand to reflect its culture. Under Boff's leadership GE's marketing campaigns and fresh approach to media and content have enhanced the company's brand and recruitment efforts. GE has been recognized on numerous occasions for its innovative approach to brand marketing including recognition as AdWeek's hottest digital marketer and a coveted Cannes Grand Prix Award in 2016. Passionate about all things digital and the future of media Boff is recognized as one of today's most influential CMOs. She was named 2017 AdWeek Grand Brand Genius. She is a 2016 Matrix Award winner CDO Club's 2016 US Chief Digital Officer of the Year and #5 on Business Insider's 50 Most Innovative CMO's list among other accolades. Boff is also Chairman of the Ad Council and a member of ANA's Executive Committees and Marketing 50.

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