Laura Sonderup
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Laura Sonderup, Hispanidad's general manager and senior strategist, is a well-known ethnic marketing expert who is a frequent keynote speaker at international meetings. Her multicultural marketing writings have appeared in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz, as well as DirectLine.
The American Bar Association authored her white paper "The Business of Immigrant Markets: Providing Access to Financial Services" in 2009, which served as a guide to clarifying implications of serving unregistered individuals in the financial services industry. Laura is also the author of "Hispanic Marketing in the Heartland: A Hands-on Guide," which was released in two editions.
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