Laura McLellan Biography

Laura McLellan is the agenda manager for Gartner's Marketing Disciplines programme and a research vice president at Gartner. She conducts research and provides consultative advice on marketing and go-to-market strategies and budgets, and she frequently presents on major marketing trends and best practises. Ms. McLellan also conducts research on the changing role of the chief marketing officer (CMO), both within the CMO's own organisation and as a buyer of technology and services. Ms. McLellan previously worked in the Marketing & Business Strategies services practise at Gartner Consulting. Laura McLellan is the agenda manager for Gartner's Marketing Disciplines programme and a research vice president at Gartner. She conducts research and makes recommendations. She entered Gartner in 1996 after working in the IT services industry for 20 years in strategic planning, marketing, sales, and service business management. She previously worked at Digital Equipment, IBM, and Coopers & Lybrand before joining Gartner.

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