Kevin Ma Biography

Kevin Ma founded Hypebeast a lifestyle digital and streetwear-focused website in 2005. The platform amassed more than 46 million page views a month in the fiscal year of 2015. Hypebeast was originally founded as a sneaker-centered passion project Ma told Kitsuné “The content has definitely changed from being sneaker centric to more fashion geared. A lot of our news is still based around sneakers but we’re more choosy now on which sneakers we post up. I guess it’s because the more you see the more you learn. Hypebeast started out talking about all the “hyped” products on the market. Now it’s more about what actually looks good.”
In 2012 the lifestyle digital and streetwear-focused site entered the retail sphere selling fashion editor favorites 3.1 Philip Lim A.P.C Agi & Sam Band of Outsiders Carven and Hentsch Man among many more streetwear focused brands. That same year as well as monetizing Hypebeast Ma also launched a print magazine.
Ma did not come from a fashion background; he launched the site whilst working in finance. Ma said “I studied business and psychology. After I graduated I worked in the finance industry but it wasn’t really what I wanted to do. While working at the bank I was really into fashion music and street culture. So as a side project I decided to create Hypebeast to gather all the fashion culture and music news into one place. Slowly it became my full time job and now my business.”

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