Ken Segall Biography

Ken Segall is an advertising executive and the man who put the 'i' in iPad. He worked side-by-side with Steve Jobs for 12 years as the advertising creative director of both NeXT and Apple. Segall was instrumental in seeing Apple grow from near bankruptcy to become the world’s most valuable company. Currently Segall does creative work branding and product naming for major brands and regularly blogs about technology and marketing.
To Steve Jobs ‘simplicity’ wasn't just a design principle. It was a religion and a weapon. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near-death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As Creative Director Segall played a key role in Apple's resurrection helping to create such critical ad-campaigns as 'Think Different' and coming up with the 'i' before Apple's key products. As an advertising executive by trade Segall previously worked as a global creative director at Dell IBM Intel and BMW before joining Apple.

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