Kelly Uphoff Biography

Kelly is the Director of Content and Marketing Data Science (aka “Hollywood Data Science”) at Netflix focused on using causal inference and machine learning to grow the Netflix member base and audiences for its titles worldwide. Kelly started at Netflix almost 7 years ago as a statistician working on the initial research around to best promote Netflix Originals within the Netflix service.
Prior to her time at Netflix built predictive models to understand customer retention at GEICO. She also served in the Peace Corps in the Republic of Georgia where she helped women entrepreneurs start and manage small businesses.
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