Joy Howard
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As the ride-hailing company continues to develop in North America, Lyft Inc. has recruited Joy Howard as its chief marketing officer. Ms. Howard was most recently the CMO of Sonos and previously worked at Patagonia in a senior marketing capacity. According to a release, she will take over for Melissa Waters, who will be departing the firm.
Joy is a world-class marketer and unrivaled brand strategist who will help push Lyft to the next level, according to Jon McNeill, Lyft's chief operating officer. “Her mission-driven approach to scaling companies completely matches with our Lyft vision.”
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