Jim LawlessSpeaker and Booking Agent Information

Jim Lawless is an architect of velocity. He works with CEOs and their executive teams to rebuild the way decisions get made, so that ambitious strategy becomes courageous action at scale.

His client list includes Apple, Microsoft, Diageo, Bayer, BAE Systems, Novartis and VW Group. He is the author of the global bestseller Taming Tigers (Penguin Random House).

He has delivered keynotes on his DARE Loop framework and Second Strategy architecture to well over a million people across five continents and is ranked among the world's leading business speakers by Global Gurus.

Jim’s credo is that performance and change are extremely emotionally testing for the individual and for those who would lead them, with discipline, through uncertainty to bold new ambitions. They are not academic pursuits or cascaded strategy decks.

He tests his frameworks at the extreme edge. He became the deepest freediver in British history in just eight months with a dive to 101 metres on a single breath; he moved from non-rider to televised jockey in twelve months.

Both were deliberate applications of the DARE Loop methodology. Both ran alongside his day job and his most important role, fatherhood.

As a speaker, Jim leaves behind a precise, practical and simple map that audiences use to navigate uncertainty, swapping ownership and action for hesitation and escalation, for many years after the event.

As an architect of strategy implementation, he walks beside clients to create tangible success stories, together.

Jim worked as a City of London commercial solicitor before moving into high-performance and change. He was elected a Fellow of the UK’s Royal Society for the Arts in recognition of his business writing.