Jim KochSpeaker and Booking Agent Information

For the first 35 years of his life, Jim Koch's family history and future career lay in the attic of his parents' house. Tucked away was an old family recipe from the 1800s for Louis Koch Lager. For five generations, the first born sons in the Koch family were brewmasters, but by the time Jim finished school and was ready to embark on his own career, the market for full-flavored beer had diminished and it seemed Jim's father would be the last Koch to carry on the tradition of brewing flavorful beer.

Jim's passion for quality, flavorful beer kept him close to his roots. In the early 1980's he became convinced that he could find a niche in the competitive beer market for a high-quality American beer. Using the same recipe and traditional brewing processes that his great-great grandfather used, Jim brewed Samuel Adams Boston Lager and took beer to a whole new level.

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