JB Steenkamp
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Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
The Private Label Strategy: How to Meet the Store Brand Challenge, author Jan-Benedict E.M. Steenkamp investigates worldwide marketing, the efficacy of marketing tactics such as branding, private labels, and new goods, interorganizational connections, and marketing research methodologies. He teaches these subjects, as well as creativity and strategy. Dr.
Steenkamp is the co-author, with Nirmalya Kumar of London Business School, of Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press, 2007). He is an award-winning researcher who has published or edited five books and has over 100 scholarly papers to his credit.
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