Jason Wilson Biography

With Pinterest's first big makeover in March, Jason Wilson accomplished an impressive feat: its 28 million monthly users did not take out their digital pitchforks to skewer the visual social network. Companies irritate their customers when they don't appreciate what they love about their goods, according to Wilson, who spent 100-hour weeks from November to January, developing 70 vastly different iterations of the site's design. The makeover isn't revolutionary (the new Pinterest engine just displays an infinite scroll of other people's pins), but that wasn't the intention. He claims that a redesign is not motivated by ego. It's about taking a great product and improving it.

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