Jaime Schmidt Biography

Jaime Schmidt is the founder of Schmidt's Naturals, a natural personal care company she started in her home and sold to Unilever in 2017. Jaime, in the process, pioneered a trend of new companies that brought naturals into the public. Jaime continues to assist the brand's worldwide development, which now includes over 30 countries and 30,000 shops. Since Schmidt's success, Jaime has focused her efforts on supporting the next generation of consumer brands and encouraging other entrepreneurs to pursue their own dreams for a better future. Jaime invests directly in young innovators, mostly women and people of color, through her inclusive investing business, Color. Jaime founded Supermaker, an ambitious new media firm, in June 2019. Supermaker honors inclusive and innovative independent companies and facilitates dialogues that encourage progressive ideals in the workplace, offering an alternative to homogeneous business media. The book Supermaker was announced in November 2019, with a release date of April 2020 on Chronicle Prism.

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