Gustavo Lauria Biography

Gustavo Lauria, is Co Founder and CCO at We Believers and Chairman of the US Hispanic Creative Circle. AdAge named him one of the 2016's 50 most creative people in the world. He is the creator and co-developer of the Edible Six Pack Rings, one of the most recognized sustainability innovations of 2016 with the potential of changing the beer packaging industry as a whole. Throughout his career, he won all the international awards, has been selected to be part of the jury at the One Show, Clio’s, Andy’s, and named President of the Jury at El Ojo, El Sol and Wave. His career started in 1998 in Argentina. In 2002 he moved to the US to be Regional Creative Director at Y&R Latam. In 2004 he started at la comunidad, where he spent 8 years, first as a CD and then as ECD. In 2012, TVP NY hired him as Managing Partner. Finally, in 2014, Gustavo Co-Founded We Believers transforming his vision into the number 6 most innovative agency based on the 2016 Cannes Lions Raking.

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