Gretchen Addi Biography

Gretchen Addi is an associate partner and portfolio lead at IDEO in the San Francisco Bay Area where she leads the firm's efforts to build a domain of work in the aging space and provides mentorship and guidance in design research. She is passionate about the power of empathy and design and the people who make it happen and she is the author of an internal point of view to better understand the needs of the aging population. Since joining IDEO Addi has participated in such diverse projects as future work environment scenarios an exploration of the future of health care through the patient and family experience product and service concepts for retirement planning and aging in place and international interviews and observations around automotive health and home care products. She brings a strong strategic point of view to all of her work from both the brand and service perspectives.
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