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As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content marketing; marketing automation; BI & reporting; event marketing; social command center; social selling; account-based marketing; and centralized operations.
Grad is a classically-trained packaged goods marketer with a passion for technology and people. Previously, he worked in Microsoft Research where he led the creation and launch of Microsoft HealthVault and drove the implementation of SQL-powered unified patient discharge reports at academic medical centers such as New York-Presbyterian Hospital; Johns Hopkins Medicine; and the Mayo Clinic.Prior to joining Microsoft in 2006, Grad spent nine years in product management at Procter & Gamble on brands like Tide, Cheer, and Downy. He left P&G to become a Web entrepreneur and over the next dozen years he led five start-ups as either CEO or CMO, including OpenCola.