Gigi ButlerSpeaker and Booking Agent Information

Gigi learned her cupcake craft at an early age, being taught unique family recipes dating back to great, great aunts who were bakery owners in Oklahoma. As an adult, Gigi felt that baking was becoming a lost art that needed to be resurrected. Even though people rarely have time to bake from scratch, they still enjoy eating delicious home baked goods, especially ones that remind them of their childhood – like a cupcake.

After being turned down by various banks, she leveraged several personal credit cards to fund the business and gambled everything she had to open her first location on February 21, 2008 with only $33 left to her name. Fortunately, her sweet treats quickly became Nashville’s delicacy dessert of choice. Soon after, Gigi’s Franchising, Inc. was born and Gigi’s Cupcakes locations began popping up throughout the south and now across the country.

Gigi’s Cupcakes are a full sensory experience and each cupcake is fresh out of the oven, baked with attention to detail and finished with an artist’s touch. Each handmade cupcake is made with the finest and freshest ingredients like Saigon Cinnamon, Madagascar Vanilla, farm fresh creamy butter, hand selected fruits and nuts, along with the smoothest cream cheese. While the menu is continually updated with new seasonal cupcakes, Gigi’s offers an incredible variety of custom flavored cupcakes as well as new creations like Gigi’s Stuffed Cookies and Gigi’s Cheesecakes among their product lineup.

The gamble paid off as her franchise locations grossed an estimated $43 million in sales in 2013. Gigi admits she’s living the unexpected American Dream as she risked it all on an idea hoping customers would love her creations.