Fred Wiersema Biography

Dr. Fred Wiersema is a business strategist and leadership advisor. Wiersema is the founder and president of The Customer Strategy Group LLC. He has been advising corporate executives in North America and Europe on how to grow their strategic customer base, leverage customer-intimate practices and revamp their value propositions. Drawing from his research on more than 5,000 companies worldwide, Fred helps companies find and connect with new customers and create powerful internal structures dedicated to delivering customer value. Smart, knowledgeable and personable, Wiersema combines his exhaustive research with a career's worth of experience in developing customer value into market domination.

Wiersema has written five books on competitive customer strategies and leading business practices, all of which emphasize the value of learning from market leaders. The Discipline of Market Leaders, a NYTimes bestseller, and a #1 BusinessWeek bestseller urges companies to focus on operational excellence, customer intimacy, and product leadership as the keys to growth. His follow-up work, Customer Intimacy, discusses how winning firms build close connections with their most valuable customers.

His books Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things and The New Market Leaders: Who Is Winning and How In the Battle for Customers, distills six years of research to identify the customer service strategies that have made the top 100 companies the market leaders in their categories. He finds that these strategies tend to fall into one or more of three approaches: maintaining leading-edge technology, pursuing customer loyalty, and learning from other winning companies. Fred has also developed an innovative customer value index designed to help evaluate customers. The New Market Leaders was named Best business book of the year 2001 by Management Team, the leading business magazine in Holland.

A former senior partner at CSC Index, Fred created the international consulting firms market leadership practice and advised Fortune 100 companies. His work has been featured in Harvard Business Review and other business publications.

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