Fred Cook Biography

Fred Cook is chief executive officer of GolinHarris and is responsible for key client relationships strategic planning and managing the firm. Fred has been with the agency since 1986 and served as managing director of the western region and chief client officer.
Fred architected the agency’s new model g4 which integrates strategy creativity and engagement into one seamless package that is delivered to clients. He is also committed to ensuring that GH provides a rewarding challenging career for the best PR professionals in the business.
During his tenure at GH Fred has managed strategic planning and brand marketing campaigns for companies such as Nintendo of America Visa Southwest Airlines and Amazon.com. He has orchestrated public affairs and handled crisis management programs for BAX Global The Walt Disney Company and Toyota. He has also developed research-based brand positioning campaigns for Yamaha Walt Disney Imagineering and Weyerhaeuser. In addition Fred has developed numerous international public relations programs for clients such as the Singapore Tourist Promotion Board Air New Zealand and Canon.

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