Fernando Vega Olmos Biography

Throughout his career Fernando has worked with the most eclectic and diverse talent around the globe creating ideas that cross boundaries and transcend cultural barriers. He creatively led two agencies on a global basis: Lowe&Partners and J. Walter Thompson and founded three: VegaOlmosPonce Buenos Aires (1997) Lola Madrid (2006) and Picnic Madrid & Buenos Aires (2014). He has conceived iconic campaigns for all continents and his work for AXE received the first Integrated Lion at Cannes Lions. Fernando has been a member of the jury at Cannes Lions four times and a jury president once.
Born in Buenos Aires he studied Psychology (a bit understandable being Argentinian) and at age 25 he became Creative Director of Gowland back then the largest advertising agency in Argentina.
He later worked with Ratto and Hugo Casares who are considered the fathers of Argentinian creativity. In 1989 he partnered with them forming Casares Grey. In 1997 he founded Vegaolmosponce an agency that rapidly becomes iconic due to his nationally and internationally awarded work for Unilever‘s AXE.

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