Fabrizio Freda
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Estée Lauder, the luxury cosmetics company, is easily outperforming its competitors, notably L'Oréal and Elizabeth Arden, owing to its diverse product range and regional markets, which have shielded it from any particular region's downturn. Estée Lauder has entrenched itself deep into China under Fabrizio Freda, obtaining a first-mover advantage in the region.
He has also increased the company's R&D investment, providing Estée Lauder an advantage in the skin care market, which is the most competitive and profitable in the cosmetics industry. Also under his leadership, the corporation has begun to repair a business that had been floundering for years: scent, which is now booming.
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