Fabrizio Freda Biography

Estée Lauder, the luxury cosmetics company, is easily outperforming its competitors, notably L'Oréal and Elizabeth Arden, owing to its diverse product range and regional markets, which have shielded it from any particular region's downturn. Estée Lauder has entrenched itself deep into China under Fabrizio Freda, obtaining a first-mover advantage in the region. He has also increased the company's R&D investment, providing Estée Lauder an advantage in the skin care market, which is the most competitive and profitable in the cosmetics industry. Also under his leadership, the corporation has begun to repair a business that had been floundering for years: scent, which is now booming. Freda, who has been CEO since 2009, has overseen a roughly 50% increase in sales while still managing to expand a long-established, family-owned firm. —Wahba, Phil

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