Erica Blumenthal And Nikki Huganir Biography

Yes Way Rosé is a social media based lifestyle brand founded by Erica Blumenthal and Nikki Huganir. The brand looks to Rosé wine as well as the colorful spirit that is inspires to promote the good life. They have developed engagements with Champagne Nicholas Feuillatte Club W Estée Lauder Ridell and Madewell.
In the summer of 2013 friends Erica Blumenthal and Nikki Huganir found themselves transfixed by the Provence rosés they were enjoying together. They were in awe of the beautiful pale pink hue delightfully crisp taste and how perfectly it paired with their favorite summertime activities. Constantly cracking each other up with rosé-related jokes like calling it “Summer Water” they started an Instagram account with rosé as their muse.
With backgrounds in fashion and design the popular photoblog developed into a brand when they made their signature logo tote bag and has grown to include t-shirts a beach towel and several product collaborations. In May 2015 they released the first vintage of their rosé made in partnership with Winc a dry Provence-style wine appropriately named Summer Water.

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