Eric Tsytsylin Biography

The Eric Tsytsylin speeches on laughter as a productivity ally acknowledge the merits of having a sense of humor at work. Laughter not only improves productivity it also increases happiness creativity optimism analytical precision and personal connections. The talk at Stanford Graduate School of Business also mentions the positive physical health benefits in addition to the ones related to well-being.
In his current role Eric is responsible for building WPP’s digital capabilities through the identification and integration of investments acquisitions and partnerships. Concurrently he supports clients agencies and external partners in navigating those capabilities and using them to achieve their brand and business goals. WPP’s strategic investments span Social Mobile Content and Technology and include Fullscreen VICE Percolate and Refinery29 among others. Eric is also editor of WPP’s Digital Loop newsletter and helps organize events like the annual Silicon Valley CMO Tour and WPP’s quarterly Digital Advisory Board meetings all of which serve the company’s broader goal of catalyzing cross-Group education innovation and collaboration.
Regardless of the media through which they communicate Eric is a believer in the power of brands to build communities galvanize customers and employees and generate financial growth. During his time at Millward Brown Vermeer (formerly Optimor) he led consulting engagements whose focus ranged from the valuation of brand sponsorship and extension opportunities to the creation of global brand-building frameworks and the internal management of brand-led organizational change.

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