Eric Holtzclaw Biography

Eric V. Holtzclaw, Founder/CEO of Laddering Works, has spent over 20 years generating possibilities for businesses via the practical application of emerging technology and trends. Professional expertise includes the creation of numerous successful start-up firms, including one of the first lucrative Internet businesses, as well as the global deployment of over 30 consumer-oriented and internal-use goods and services. Eric interviews and understands hundreds of individuals each year, and he utilizes his understanding of consumer behavior and laddering tactics to advise the world's best businesses on how to prioritize key investments in technology, advertising, and marketing for optimum return. He is a co-host of the weekly radio show The "Better You" Project, which features the tales of entrepreneurs. On Inc.com, he writes a weekly piece called Lean Forward on the future of business and technology. Eric's book, Laddering: Unlocking the Potential of Consumer Behavior, was released in July 2013. It is the first in a series about how "laddering" may help develop better teams and produce better goods and services.

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