Elizabeth Ross Biography

Periscope advertising agency's president and CEO are Elizabeth (Liz) Ross. Liz has over 20 years of experience in the industry, having worked for a variety of agencies and clients. Liz was formerly the Global CMO of IPG Mediabrands, the company's media agency. She was in charge of developing Mediabrands' vision and positioning, as well as expressing the company's unique selling features to clients and prospects. Liz spent four years with Mediabrands in various capacities before her current job as CMO, including the founding of BPN in 2012. BPN NA more than quadrupled its billings during her tenure, thanks to the key customer wins including Hillshire Brands, Morgan Stanley, and Famosa Toys. RECMA recognized BPN as "the fastest expanding media agency" in 2013. Liz was formerly the CEO of Geomentum and the North American CEO of IPG Mediabrands Ventures. Liz ascended to Chief Growth Officer at Publicis Groupe's Digitas after serving as President of Tribal DDB in the United States, where she oversaw the Clorox, Visa, and Pepsi Cola teams. Liz formerly worked at Modem Media in San Francisco, where she was in charge of the business development teams in both San Francisco and Norwalk, Connecticut. For companies such as General Motors, Delta, General Electric, HP, Michelin, Citibank, and IBM, she pioneered interactive brand-consumer connections. Liz formerly worked for J. Walter Thompson in Chicago and New York in Business Development and Account Management. Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel, and Nabisco were among the clients she worked with. Liz was designated a Woman to Watch by Advertising Age in 2008 and was inducted into the AAF (American Advertising Federation) Hall of Achievement in 2008. She was recently voted to the AAF's Board of Directors, and in 2014, she was named to the Mobile Media Association's Top 10 Mobile Marketer list. She has also been on the Cannes jury. Liz graduated from Michigan State University with a bachelor's degree in advertising.

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