Elizabeth Rech Biography

Elizabeth Rech is a customer relationship management (CRM) expert who has taught businesses customer-centric strategies and company development. She develops the "people side" of CRM for each business by creating highly tailored content and appropriate tools. Don Peppers and Martha Rogers, thought leaders in customer relationship management, hired Rech as a senior consultant. She spent over 10 years at the firm, helping to build the firm's processes and doing business development and consulting operations. She has contributed to a Peppers and Rogers textbook for business leaders and MBA students, as well as several papers on CRM. After more than 20 years in strategic marketing, communications, product management, and sales support in a variety of local and worldwide sectors, Rech joined Peppers and Rogers Group. She has a track record of providing effective CRM strategies and one-to-one techniques to a diverse group of Fortune 100 companies. B2B and B2C marketing, planning, development, execution, and outcomes analysis are among her skills. Rech worked on projects for Arbortext, Bank Marketing Association, and Peppers and Rogers Group while at Peppers and Rogers Group. Rech formerly managed her own marketing firm, Rech & Associates, which included customers such as Fidelity Investments, Marketing 1 to 1, and the National Bank of Greece. She was also in charge of the Krugerrand Marketing operation in the United States and Germany. She formerly worked as Director of Marketing at Bank of Boston's Private Bank, Vice President of Corporate Marketing at Bank of New England, and Director of International Advertising at Diners Club International. Citibank, Chase, American Express, Carte Blanche, Merrill Lynch, and Hoffritz were among her Fortune 500 clients during her six years with the Direct Marketing Group.

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