Jive announced today in widely reported news that Elisa Steele as the company’s EVP of Strategy and CMO. These are new roles in the company where until this announcement I could find no one with a marketing role in the senior ranks.
I have been informed by a company spokesperson that Chris Morace Jive’s Chief Strategy Officer will be reporting to Steele and that John Rizzo had the title of CMO until leaving the company in July.Steele is coming from Microsoft where she recently had assumed the head marketing role for Microsoft’s consumer applications and services including Bing Internet Explorer and MSN as part of the company’s mammoth restructuring.
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