Dustin Garis Biography

Dustin is a pioneer in business innovation, shaping the future of brand creation, corporate entrepreneurship, and organizational design as a graduate of the University of North Carolina at Chapel Hill's Kenan-Flagler Business School. His unique perspective on the world stems from an unusual professional career and intriguing life experiences that have taken him to over 40 nations on five continents to not just preach, but also seek for, and live innovation. Garis has earned the title of Chief Troublemaker for his deep and unique grasp of consumer choice, product development, and staff innovation during his disruptive career at the Coca-Cola Company and, most recently, at P&G. Garis, the Indiana Jones of marketing, has been known to start meetings with opera singers, hold negotiations in Hong Kong spas, fetch well water with low-income women in rural India, ride a 1,800-pound bull at an Ohio rodeo, and move through the workplace on a Segway. There is, however, a method to this madness. Garis used these principles in his job as a global marketing innovation leader at P&G's FutureWorks, a global innovation hub tasked with driving discontinuous growth by incubating, launching, and scaling innovative initiatives. He also oversaw the P&G FutureWorks Emerging Markets division in Singapore, where his team was responsible for a billion-dollar portfolio of new business models and early-stage innovations across Asia, Africa, and Latin America. Garis' previous responsibilities at P&G included the chief marketing officer of Mr. Clean Car Wash, which set the path for P&G's growth into the services industry, with firms like Tide Dry Cleaners following. He also created and taught unique consumer understanding techniques at P&G's billion-dollar Oral Care brands (Crest, Scope, and Oral-B) and Fem Care (Tampax), where he led worldwide marketing innovation.

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