Drew Boyd
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Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. He is a recognized authority, thought leader, educator and practitioner in the fields of innovation, persuasion and social media. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati.
Boyd spent seventeen years with Johnson & Johnson in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, market management and new product innovation. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
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