Dr. Bruce Clark Biography

Dr. Bruce Clark has established himself as one of the country's leading visionaries and experts on the economic and marketing ramifications of an aging society. Age Wave LLC, the foremost marketing communication agency concentrating on baby boomers and elderly customers, was co-founded by him in 1986. In addition, he co-founded IPG, a consultancy that advises businesses on advertising, customer service, and alternate futures. Many of his ground-breaking business ventures, including those in financial services, healthcare, and consumer items, have helped to define this burgeoning market segment. He has considerable experience working with the boards and management teams of prominent companies throughout the world to use IPG's patented LifeChange/LifeChoice customer segmentation strategy to maximize sales and marketing performance. Dr. Clark is a nationally recognized speaker whose lectures are enhanced by his research-based consumer expertise and his award-winning "Experiential Learning" philosophy. He produces an "experience" in learning that is intelligent, and amusing, and sets a new standard for keynote presentations and corporate education by integrating the finest in contemporary presenting technology with 20 years of cutting-edge research. He has a long list of publications to his name, and he is regularly interviewed by the national media for his frank observations and startlingly correct forecasts. The development of the 20-part PBS series Caring for an Aging Society, which earned Business TV Magazine's award for the "Most Important Social Contribution Made Through Business Television," is one of Dr. Clark's most notable achievements. He recently assisted in the creation of the Mature Market Study, a long-term research panel of 3,500 baby boomers and elders in 20 major U.S. cities. In addition, he is now leading national research aimed solely at assessing "the new mature customer's" consumer hopes and ambitions. Dr. Clark formerly worked with the National Institutes of Health, the California Department of Health Services, the National Center for Health Education, the Healthcare Forum, and the Healthcare Forum Journal before launching Age Wave/IPG. He graduated from Loma Linda University in southern California with a doctorate in public health and a master's degree in health administration.

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