Donald Fitzmaurice Biography

Donald is a founder and CEO of Brandtone a mobile marketing company headquartered in Dublin that conducts campaigns in emerging markets for brands including Unilever SAB-Miller Kellogg’s Kimberley Clark Pepsi Kraft and BP.
Since sounding the company three years ago Donald has led Brandtone’s expansion from one market into six establishing offices in South Africa Brazil Russia Turkey Kenya and Nigeria while growing revenues each year.
Donald is a passionate advocate of permission-based consumer engagement helping brands to conduct opt-in campaigns that profile consumers and build loyalty in addition to increasing sales.
Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets meeting the needs of power-challenged users.
Prior to this he was a Partner with ePlanet Capital recognized as a pioneer of the global venture capital business model.

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