Dia SimmsSpeaker and Booking Agent Information

Simms spent almost fifteen years working alongside Sean “Diddy” Combs at Combs Enterprises, starting in 2005 as his executive assistant. She grew within the company while building multiple brands and businesses under the Combs Enterprises umbrella. In 2017, Simms was named President of Combs Enterprises, making her the first president in the company’s thirty-year history other than Sean Combs himself. In her role as President, she oversaw multi-billion-dollar brands under the Combs empire, including CÎROC Ultra-Premium Vodka, Blue Flame Agency, AQUAhydrate, Bad Boy Entertainment, Sean John and Revolt TV. Of note, Simms led the transformation of CÎROC Ultra-Premium Vodka taking the previously unprofitable brand to a $2 billion retail value.

Simms was listed as “One of the Most Powerful Executives in the Industry'' by Billboard in both 2017 and 2018, as well as named to the Ebony 'Power 100' list. In April of 2018 she was an honoree of the Matrix Awards from New York Women In Communications (NYWIC), as well as named to the 2018 Ad Age ‘Women to Watch’ list and Variety’s ‘Power of Women New York Impact List’. Simms serves on the board for the Maryland organization THREAD, which provides underprivileged Baltimore-area high-school students resources to help foster their academic advancement and personal growth. She often speaks on the importance of diverse leadership and accelerated brand building.

Simms graduated with a bachelor’s degree in Psychology from Morgan State University. She obtained a master’s degree in Management from the Florida Institute of Technology. Simms now resides in Maryland where she lives with her husband, daughter and dog.