Dia Simms
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Dia Simms serves as the CEO of Lobos 1707 Tequila & Mezcal, a new independent spirits brand that launched in November 2020. Simms leads Lobos 1707 alongside Founder and Chief Creative Officer Diego Osorio with early backing by sports and cultural icon, LeBron James. Lobos 1707 Tequila & Mezcal is named after the Spanish word lobos, meaning "wolves", and dedicated to celebrating the strength of the pack. Simms brings an impressive track record of building successful brands, combined with her entrepreneurial spirit and deep expertise in the spirits industry to Lobos 1707.
In May 2021, Simms Co-Founded Pronghorn, a 10-year initiative to drive diversity, equity and inclusion in the spirits industry. Pronghorn, backed by the worldâs leading spirits producer, Diageo, seeks to help participants within the Black community achieve the goal of generating $2 billion in economic value in the U.S.
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