How much does it cost to book Dean Butler?

Dean Butler's speaking fee ranges from $1 to $2. Final pricing depends on event type, location, and date. Contact Speaker Booking Agency at 1-888-752-5831 for an exact quote.

How do I book Dean Butler for my event?

To book Dean Butler, contact Speaker Booking Agency at 1-888-752-5831 or email bookings@speakerbookingagency.com. You can also submit a booking request at speakerbookingagency.com/booking-request/dean-butler. Our team will check availability and provide a customized quote within 24 hours.

What does Dean Butler speak about?

Dean Butler is available for keynote speeches, corporate events, and personal appearances. Contact us for topic details.

Is Dean Butler available for corporate events?

Yes, Dean Butler is available for corporate events, conferences, galas, fundraisers, and private appearances. Speaker Booking Agency handles all logistics including travel, scheduling, and contracts. Call 1-888-752-5831 to check availability for your event date.

What is Dean Butler's speaking fee range?

Dean Butler's speaking fee ranges from $1 to $2. Final pricing depends on event type, location, and date. Contact Speaker Booking Agency at 1-888-752-5831 for an exact quote.

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Dean ButlerSpeaker and Booking Agent Information

Founder of LensCrafters

Last updated February 2, 2026Profile added February 1, 2026

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Corporate Appearances
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Virtual Events
Moderated Q&A Sessions
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Meet-And-Greets

Dean Butler is the creator of LensCrafters and a speaker. Butler's notion of glasses in one hour transformed the optics sector. His fledgling company, LensCrafters, is now well-known. Butler was a driving force behind the super optical movement, which revolutionized the optics business in the 1980s.

His background in business and challenging the status quo to provide him with a unique view of current marketing trends. Butler formerly worked at Procter & Gamble, where he was responsible for the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands. Butler's background as a marketer at Procter & Gamble came in helpful.

He observes that marketing eyeglasses are similar to selling coffee. When customers enter into a business, retailing is what you do. When it comes to a fresh idea, though, marketing comes first. Marketing is the process of persuading people to come to your store.

Butler's no-risk sales promise provided customers with a complete refund if they returned their glasses within 30 days of purchase. LensCrafters also promised to match competition rates while also providing free lifetime maintenance. Despite the skepticism of the business world, LensCrafters made a $2 million profit in its first year and has continued to grow since then.

From 1984 to 1987, under Bulter's direction, LensCrafters' revenues increased from $13.6 million to $305 million. In the year 1986, the corporation launched about two new locations every week. Butler discusses his time with LensCrafters and Procter & Gamble, as well as his triumphs.

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Dean Butler Appearance Fee & Speaker Booking Contact Info

Looking to book Dean Butler for your next event? As a Founder of LensCrafters, Dean Butler brings a powerful story and engaging presence to corporate events, conferences, leadership programs, charity galas, and special appearances. Speaking fees for Dean Butler vary based on event location, type, and duration. Speaker Booking Agency offers transparent pricing and will provide a detailed quote tailored to your event needs. To check availability, request a quote, or learn more about booking Dean Butler, contact Speaker Booking Agency at 888-752-5831 or submit a booking request.

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