Danielle Krettek Biography

Danielle Krettek is the Founder and Principal of Google’s Empathy Lab. She is an award-winning creative force with work across design technology film art architecture and social impact. Having worked for Nike (W+K) Apple and Google [X] Krettek has brought vibrant humanity beauty and emotion to products for 18 years.
In 2016 she launched Google’s Empathy Lab to design more emotionally-attuned and human-kind experiences. She believes the future is feeling and leads Google AI’s Design team with a mission to bring deep humanity to deep learning. Her personal sources of rocket fuel are modern art film neuroscience indigenous medicine and sixties culture. Naturally her spirit animal is a cross between Stevie Nicks Spike Jonze and Oprah.
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