Costas Markides
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Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Leading business and strategy speaker Costas Markides is professor of strategy and entrepreneurship at the London Business School, where he also holds the Robert P. Bauman Chair in Strategic Leadership.
Along with Paul Geroski, Markides is the co-author of the groundbreaking Fast Second: How Smart Companies Bypass Radical Innovation to Enter & Dominate New Markets, which uses the metaphor of a landscape to describe the business world. The book examines how big, established companies can create radical new markets by acting as "colonists" or "consolidators." Drawing on examples of successful "fast-second" firms such as Microsoft, Amazon, Canon, JVC, Heinz, and others, Markides explains how new markets have the potential to be successful and provides insight on when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonist or consolidator.
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