Conrad Fritzsch Biography

Conrad Fritzsch founded and led multiple start-ups before he joined Daimler AG in August 2016. He was responsible for driving digital innovations through new agile working methods including the unification of IT Business Units and Developers in one team of over 400 people working together in the newly created “Digital House”. In January 2018 Conrad was promoted to the position of ‘Head of New Agency Model’ in which he is responsible for building a new digital and strategic agency network across global markets. In February 2019 Conrad moved into the newly founded digital unit within the Mercedes-Benz Car business called „Customer Retail and Data Platforms & Digital Business“ (MS/D). His responsibility is to integrate the digital agency set-up globally along the whole customer journey and drive the transformation process in order to become a data driven marketing organization.
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